Challenges for a Mobile App Development Company

India stands second in the world in the number of active mobile phone users. The number of people who own and use cell phones continues to grow. One billion Smartphone users are expected to sell in the coming year, doubling that of PCs. With over 10 billion mobile Internet devices expected to be in use by 2016, 1.4 devices per person on the planet. According to some recent research, Moms spend 53 percent of their app-usage time playing games with Android phones. On iPads, that’s 48 percent of their app time, and on iPhones, 31 percent. “Moms are gamers, too.” So, you can certainly experience its explosive growth.

But it is not as green as it appears. Starting and establishing a mobile app development business is a hard nut to crack. One challenge startup companies face is Resource restraint. It’s not that corporations don’t have access to in-house programming talent-they usually do. However, most of that talent will have experience on the Windows side, not necessarily on popular mobile platforms like Android and iOS. Windows can and should be a part of any mobile platform discussions.

Challenges for a Mobile App Development Company 1

However, it’s only a part, and there’s got to be work done on Android and iOS. But let’s be honest. If you’re a hotshot 27-year-old mobile programmer, will you look for work inside a corporation’s in-house app development team? Or will you try and join one of the seemingly never-ending supplies of mobile startups who seem certain they can make millions with the latest hot app?


Security: Every mobile device manufacturer understands the importance of safety and offers accommodations for it. Sometimes, different mobile platforms provide varying degrees of support for securing data stored on the device. At the same time, not every mobile application needs the same level of security, and users dislike multiple logins to access data on the device itself or back-end data. However, the responsibility for protecting data falls squarely on the application developers’ shoulders, so they must incorporate encryption into the application down to the file system level. Gathering & Implementation of Ideas:

When you start a new business, the very first point that matters is objective evaluation. Gathering all ideas. And not just falling in love with those ideas. Doing rigorous study and investigation also matters. Referring experts and then taking a decision. According to a popular business trainer, “When you choose to open a business, your chances at success and satisfaction are greater if you love the work you do.”

What is their business model? Do they sell their apps?

Finance: Most people assume that this is an easy ride, especially for someone whose father is already a billionaire, whereas, whether it’s an investor or your father, he wants to see great projections before he agrees to invest in your new business. Whatever kind of business you’re setting up – from a one-person operation based at home to a high-tech manufacturing plant – you need to be clear about how much money you’re going to need and where you’re going to get it. Regardless of the challenges that you’ll be facing. However, a few important qualities may lead you to success:

Platform appropriate – Your app should be optimized for a mobile user. Make sure your app is compatible and functional for all brands and devices. User Friendly – Your app needs to look amazing. Even the best app idea could falter if it isn’t packaged in a fully branded, colorfully enticing way. Your app needs to be easy to install, easy to access, and easy to use. Sketch out how you think you’d like your app to work and spend time making it simpler. Memorable & shareable – Your user should be left with a major impression. Use any design, wording, and interface techniques you can to make sure your user never forget their experience. The most successful mobile apps are the easily shareable ones. Therefore, your app needs to have a feature that rewards users for sharing it with other users.

Spontaneous – Any app must be accessible for short bursts of user activity. If your app is only good for long, drawn-out use sessions, it probably won’t succeed. Cheap – It’s a no-brainer. The cheaper something is, the more users are likely to download it. Try a free version coupled with a full version. Demographic targeted – Know your audience. Not everyone will want your app, so focus on the users who will. Fun – Possibly the most important quality in any app is its level of enjoyment ability. Take the time to entertain your users in addition to whatever your app’s primary function is.

Roberto Brock
the authorRoberto Brock
Snowboarder, traveler, DJ, Swiss design-head and HTML & CSS lover. Doing at the nexus of art and purpose to develop visual solutions that inform and persuade. I'm a designer and this is my work. Introvert. Coffee evangelist. Web buff. Extreme twitter advocate. Avid reader. Troublemaker.