Attention gadget shop owners and eBay electronic gadget sellers! Do you have trouble keeping up with the latest gadgets and e-commerce developments and making your site ‘sticky’ enough to develop a loyal customer base? RSS may be the answer. A web 2.0 format that keeps netizens up to date with recent developments on the internet and helps admins everywhere develop an online community that is more loyal than ever possible. It didn’t seem so long ago that keeping up to date with the latest hi-tech gadgets and cool spy gadgets was no problem. There were only a handful of gadget sites out there, and with even fewer blogs to monitor, keeping up to date with updated news was easy. Keeping customers loyal was also not a problem. There was a good chance that only a handful of similar sites on the internet offer identical products, making it very easy to differentiate yourself from your competitors.
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Unfortunately, those days have changed.
As of May 2008, there were 3000 gadget blogs registered on the popular blog aggregate Technorati, with the website announcing it had indexed 100 million blogs in December 2007. So what does that mean for you, the gadget shop owner or eBay gadget reseller? It means that there’s more to sort through to get product ideas and more competitors for your customer’s attention and disposable incomes.
This is where RSS will be invaluable for your business.
RSS (Really Simple Syndication) is a format webmasters and content creators use to create bulletin-like ‘feeds’ sent out to subscribers when the webmaster’s site is updated or a new story is added. By subscribing to RSS feeds, you will save valuable time previously wasted visiting online gadget shops, computer gadget blogs, and strange gadgets blogs unnecessarily. You can also use it to keep your customers informed when adding the latest gadgets and inventions to your inventory.
Setting up an RSS feed for your site and getting RSS feeds from a gadget shop or blog on hi-tech gadgets, strange gadgets, or spy gadgets couldn’t be easier with the popular blog aggregator Icerocket.com, a free RSS creation service. Once you have set up the service, it is important to remember that RSS feeds are short by nature and only contain text or hyperlink text. So, it is important to include an enticing title and ensure your first two or three sentences will make people want to visit the page. Receiving RSS feeds is also a relatively easy task to accomplish, with a wide number of RSS feed readers being available.
All that needs to be done is to set up an RSS reader and subscribe to the RSS feeds you are interested in. Some of the more free web-based readers are Google Reader, My Yahoo, Bloglines, and Newsgator. They all are straightforward to sign up to and mostly look and operate like email accounts like Outlook, Gmail, Yahoo, and Hotmail.
The next step is to subscribe to feeds from gadget shops and blogs on gadgets and gizmos to keep you ahead of your competitors with stock. This can be done in many ways depending on which feed reader and internet browser you use. You can search on the readers themselves for relevant feeds. However, this will likely leave you with many unusual gadgets and cool spy gadget blogs to check. If the cool electronic gadgets website has an RSS subscription button on its news page designed for your chosen reader, you won’t have any problem subscribing. All you need to do is click the button and follow the steps. You could also click on the RSS button and copy the URL from the page of code that opens (the URL will probably contain the code XML or feed).
It would help if you pasted it into your RSS reader’s ‘add feed’ dialog box. Flock or Firefox browsers make adding RSS feeds extremely easy. All you need to do is click on the RSS link at the top of the page beside the URL bar, and another window will open, letting you set up a feed directly in your browser. Make yourself into a more dominant force on the internet. Get an RSS reader and subscriptions, set up your own RSS feed, and change your gadget shop into a sturdy, sticky site with more cool gadgets and hot gadget gifts than your competitors.
