The Growth Of India’s Mobile App Industry

India’s mobile app industry Living Tired  has continued to flourish as mobile device usage continues to grow. Presently, India is the 2nd biggest mobile phone user with more than nine hundred million users in the world. Soon the country will rank among the top five nations for smartphones. By the year 2016, the country is expected to have about four hundred million Smartphone users, representing approximately ten percent of worldwide supply. The reasons for this boom include increased availability of 3G, quarterly reduction of handset prices, and increased competitiveness carrier charges. In the meantime, more and more Indians are swapping their PCs for smartphones. Today, forty one percent of Indians now use their smartphones to access the World Wide Web.

This rapid increase in mobile and Smartphone usage is an indication that India’s app market is massive and will continue to grow in the near future. Indian consumers download more than 150 million apps each month. These applications provide a wide variety of services including health services, music, productivity improvement, deals, localized information as well as banking and e-commerce services. By the year 2016, the flourishing mobile application market is projected to be worth RS 2,700 crore (four hundred and fifty million dollars). This will mean that more than three hundred thousand new developers and several new players will be needed in the industry.

With more than ninety percent market share, Android smartphones dominates the entire Indian mobile market. Each month, 150 million apps are downloaded from Google Play. In contrast, Apple controls approximately eight percent of the market share with twelve million applications downloaded from the Apple App store each month. While Apple controls only a small percentage of the market, it charges for approximately ten percent of its apps. In contrast, less than 1 percent of Android apps are paid for. Generally, a paid app costs approximately Rs 100 (about £1).

Even though the Indian mobile app industry is expected to encounter some serious challenges in the future, this might present new entrants with important opportunities.



Handset Variety: India’s telecom operators do not offer handsets bundled with service plans. Since users can select any handset they desire, there is a wide range of devices with various designs, OS and screen sizes. App developers can find this to be a serious challenge because they have to make apps that will be compatible with a wide variety of mobile devices. This, however, can be an opportunity for a new entrant to experience immense growth if he or she is capable of quickly developing the competencies required to meet the needs of the Indian market.

Poor app development skills: In the not too distant past, most app developers did not undergo any form of formal training, because mobile app development was not regarded as an important career choice. However, these days, more developers have recognized the importance of formal training, as large firms now hire only skilled experts. These days, there are new firms that offer a blend of formal professional trainings and short duration courses to produce highly skilled mobile technology experts.

The need of Mobile Apps is growing day by day. Consider these important factors in Mobile Application Development. Also submit your mobile apps in the App Review Website to get reviewed. Appstimes is the leading app review site which review iOS,android, windows and Facebook applications.

Roberto Brock
the authorRoberto Brock
Snowboarder, traveler, DJ, Swiss design-head and HTML & CSS lover. Doing at the nexus of art and purpose to develop visual solutions that inform and persuade. I'm a designer and this is my work. Introvert. Coffee evangelist. Web buff. Extreme twitter advocate. Avid reader. Troublemaker.