After the advent of the Internet, a lot of things have changed. They had to because of the power the Internet had within. It is such a thing that if anyone who died 100 years ago now wakes up by any miracle and experiences this, they would say, “This is not planet Earth; I’m probably reborn on another advanced planet!”
Though this article demands a short description of the Internet, I won’t mention that because people already know what this is. Approximately 1734 million people worldwide use the Internet today, a 380% increase in Internet users in 2000. This is a huge public involvement to change or redefine many things.
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The Internet has taken a significant amount of the time we used to spend searching for information, entertaining ourselves, and even working for livelihood. One of my marketing teachers once told our class that when he and his friends were students like us, they used to rush to the library after any assignment their teachers gave to sort out the relevant books before others did. “That was quite a competition,” he added, “We had to read ten pages to write one sentence whereas, I wonder how easy this ‘information searching’ has been for you by dint of Internet!” Yes, this is true. The Internet is a new world. It’s a world of information with quick search and filter features powered by search engines like Google, Yahoo, etc.
The power of the Internet has affected us all, with a major thrust hitting the business sector. The Internet has empowered general consumers to compare lots of product or service options as displayed on their computer monitor. Besides, discussion platforms like forums accelerate sharing opinions about products or services. So, today’s consumers are more enlightened about product or service-related information.
Consumers’ ability paves the way for increased competition among companies operating in the same industry. There will be price cuts reb, rebates, and other incentives for the sales team and the general consumers where there is competition among companies. This competition is important for preventing companies from doing monopoly business. Social media, a product of the Internet, has forced companies to have their presence on it.
For example, almost all established companies have their fan page on Facebook. Companies had to do it because of the unbelievable public participation in social media. According to the official factsheet of Facebook, there were billion-plus monthly active users of Facebook as of December 2012.
Wow! Think about that for a moment! But this is just a statistic about Facebook. In contrast, there are other viral social media like Google+, Twitter, and YouTube, and companies are urged to reach their customers and prospects. So, they had to bring in their social media presence. This helps the companies in branding, increasing sales, and collecting consumer feedback about the product or service Web Job Posting.
Companies also spend a lot of money on Internet marketing, for which a new profession has emerged. This allows a lot of people to work at home. A huge number of people have taken on internet-based business as their career. The Internet has created an incredible opportunity for earning. Not only internet marketing but also there are a variety of ways the Internet can bring you money at home. This portion must be described at length, so I shall cover this in the next articles. For now, let’s focus back on our main discussion.
As I mentioned, the Internet has significantly changed how companies promote their products or services. During the 1980s, company managers felt the need for more strategic integration of promotional tools. Thus, integrated marketing communication, called IMC, evolved as a concept. Later, it was widely practiced by companies when they discovered that it was not only a concept; it worked!
There were several reasons for the growing importance of IMC. The power of the Internet was one of them. It changed the very nature of how companies communicate with prospects and consumers. The Internet revolution is well underway, and public participation is rapidly growing. This interactive medium is becoming part and parcel of the communication strategy for many companies.
The Internet has also provided elements of entertainment. For example, we can download songs, movies, documentaries, and even pornographic videos. I’m not inspiring the view or download of pornographic videos; I’m just mentioning that this is also entertainment for many people. People with a high-speed internet connection can live stream sports, news, or TV programs. The Internet has proven that print media is slower than it. E-newspapers are way faster than the printed versions. The Internet helps us read e-newspapers, blogs, and even jokes. The Internet allows us to get e-tutorial and e-health services all from home. You can place a purchase order for any product from home and pay the money online. You don’t have to do anything but wait for the product to reach your doorstep. See what comfort it has brought to our lives!
The Internet has provided the platform for a unique kind of business, unseen by any people three decades ago, now known as e-commerce. E-commerce started its journey in 1979 when Michael Aldrich invented online shopping, and it gained momentum after 1990. Now you know it has made a revolution in the history of modern business. E-commerce-based companies like Amazon and eBay have taken their place in the list of rich world companies. E-health and e-education services have also gained momentum.
Prominent universities are developing their electronic tutorial systems to expedite distance learning. The employment market is also acknowledging degrees gained by distance learning. So, you see, the Internet has changed how we used to lead our lives 30 years ago. It has made our lives easier and the world smaller. It has hit almost all the world’s cultures negatively and positively. But, most importantly, the Internet has appeared as the general public’s voice. It is the biggest press in the world. It is the biggest magic of the modern era.
