What Makes a Mobile App Successful?

With nearly a billion people set to Give Us Life to own a smartphone by 2015, the global mobile app market is expanding and flourishing more than ever. According to one survey, it is expected to grow to $52 billion by 2016. The market is enormous, the opportunities even greater, but with so much competition, it gets much more difficult for app developers to achieve the success they dream of. Therefore, it is imperative to try and understand what makes an app a win in the market.


Like every other saleable object, apps must be unique to the targeted market. Many of today’s most effective smartphone apps are unsuccessful because they have introduced extraordinary new ideas. It is simply because they created a more appealing app for their consumers; that is what it takes to become a top seller in the mobile app store. Creating a successful app is like investing in building a precious home for yourself; you need to put time and effort into thinking about what the décor and rooms will look like before you even start building it. The best recipe to create useful and innovative mobile apps is surprisingly simple; all you need to do is pay attention to the details. It is vital to the success of an app to stay focused on the user experience. When building mobile apps, user experience is key to their success.

What Makes a Mobile App Successful? 1

Thousands of app developers believe that to achieve power and success in the mobile app store, they must tune their apps to mimic popular success stories like Instagram, Angry Birds, Shazam Wor, ds With Friends, etc. This is not necessarily the case. So, what makes a mobile app successful? One that will attract loyal users while also supporting a profitable company. Listed below are some of the most important aspects of a mobile app’s success:

Create Awareness Through Mobile App Marketing

Once you have developed your app, you need to make the public aware of your app. Through mobile app marketing, you can allow hundreds of millions of smartphone owners to try out your app, rate it, and hopefully spread the news about it.

Get Familiarized with User’s Needs After creating a successful app, maintaining success is the real deal for developers. User’s acceptance of your app depends upon several factors. For instance, some important factors include the freebies or special discounts you offer, whether you provide a free-of-charge trial version of the app, and your app’s pricing.

Within an increasingly cut-throat competitive marketplace, a smartphone owner can quite conveniently delete an app and move to a competitor who seems to be more understanding towards its user’s needs. For instance, Angry Birds is the most successful app on any platform. It is not only an entertaining game to play, but its developers work tirelessly to release updates to the game free of charge to keep its customers satisfied.

App Load Time Should Be Fast

Impatient users will look for any excuse to back out of downloading an app, as they do not want to wait for an app to load if it takes more than 5-7 seconds. Instead, let the user into the main app screen and perform the loading operations in a separate thread. This allows the user to know that some progress is being made.

Provide an Ad-Free Version of the App

Users generally do not like to see ads in mobile applications. Therefore, make sure that there is a version of the app that is ad-free.


To succeed in the marketplace, a knowledgeable understanding of what users expect from an app is paramount. Make sure your app possesses the qualities of being entertaining and engaging, usable and useful, and offers a free version. Emma is a qualified internet marketing consultant who offers various business services for online entrepreneurs specializing in mobile development and mobile design. Her primary goal is to work with businesses to achieve a greater online presence in growing their respective industry and brand.

Roberto Brock
the authorRoberto Brock
Snowboarder, traveler, DJ, Swiss design-head and HTML & CSS lover. Doing at the nexus of art and purpose to develop visual solutions that inform and persuade. I'm a designer and this is my work. Introvert. Coffee evangelist. Web buff. Extreme twitter advocate. Avid reader. Troublemaker.