When you are marketing your products or services, you really need to follow the trends so that you will not be left behind in this growing world. In order to be successful with your plans, you must take a path along with the development of technology. Your marketing strategies must be based on how technology is developing so that you can catch up on the newest happenings and allow your business or organization to be on its optimum level. Here are 5 marketing trends to boost your campaigns this 2016.
Influence of Pictures
In the past years, the importance of pictures is incredibly increasing. A lot of people in Social Media are more likely to post pictures than using statuses in order to express their feelings. It is because people can understand something better if they see something than just reading a very plain text.
Using pictures to market your product is one of the trends in the year 2016. It will improve your campaigning plans because people enjoy more and understand more when they see pictures plus texts than just providing plain texts without any artful background. A very great idea is to use eye-catching and high resolution images to attract people easily.
Videos do entice people, especially if the video is very presentable. Researchers found out that online video watchers are exceedingly increasing. Following the statistics of online video watchers, they are expected to be doubled by the year 2016. This is why videos are being very important when it comes to marketing. Using Social Media to advertise your videos is really vital for your campaigns to be success knowing that there are many people who can view them from time to time.
When creating videos, be sure that they only last for just a few seconds. Don’t put too much on your videos. They shouldn’t be very specific, but they must contain the story of the whole product or service in order for the viewers to understand and enjoy it.
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Advertising through Mobile
As you plan your strategies for marketing, you should consider mobile phones. Know how your designs will be viewed on mobile phones. Since many people nowadays are fonder of using their android phones rather than laptops or computers, it is imperative that the designs of your ads are seen well on mobile phones to give wonderful experience for mobile users.
Fast Growing Social Media
Around 5 years ago, Facebook becomes more important than any other kind of Social Media websites. Today, many other fast social media sites are growing fast and time may come that they may be more popular than Facebook and placing your ads on these sites is an important strategy to boost your campaigns this 2016. The examples of these sites are Twitter, Instagram, Pinterest, etc.
In the previous paragraph, it is mentioned that mobile phones are becoming much more important than before. Everything that can be done to give convenience to your customers is an important marketing strategy. Mobile payments nowadays are becoming popular. They are more convenient to be used than ATMs because customers don’t need to find ATM machines just to get cash. All they have to do is to use their mobile phones which always in their pocket to pay the product.