As a blogger you already know just how important it is that you update your blog with new content on a regular basis. Google and the other important and often used search engines really like blogs because they are updated so frequently with useful and fresh content (there is no secret for this). Even if you love to write, coming up with content regularly can be very difficult. You can use blogging for lots of things but only if you are able to stand out from the rest of the bloggers with the quality of your posts. You can solve this problem by introducing guest bloggers to your blog which is when other writers, bloggers and authors create targeted posts for your blog as a guest. This is a mutually beneficial situation: your guest blogger gets some exposure and a back link and you get some good content. But how exactly do you find guest bloggers for your site?
Blogs In The Same Market: Your niche must have some popular bloggers within it: search through these blogs and check out the guest posters featured there. You will notice that the guest bloggers here are usually noticed on lots of the popular blogs because they are hoping for exposure. Make a note of these bloggers and contact them with the offer for yourself. Let them know that you need some guest blog posts and then ask if they might be interested. Depending on how good your blog is, you’ll see a lot of good response from the people you get in touch with.
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Make Your Blog Stand Out: Making up a page on your blog asking for guest bloggers is a start, but it won’t be enough. The good guest bloggers will need to know why it’s worth blogging for you.
Most bloggers are choosy about which blogs they submit to because their own reputations depend on it. They only want to be associated with blogs that are actually worth it. So really showcase what you blog can do for them in return for their contribution.
Showcase Previous Bloggers: If your blog has had guest bloggers in the past then make sure you mention about them and their work to anyone that is interested in guest blogging for you. This can be a great way to entice other guest bloggers into wanting to join those ranks and they’ll know what kind of style you prefer. This also helps to increase the confidence and trust levels in bloggers who might have been reticent to blog for you.
All in all, from the above article we can clearly come to understand how finding the right guest blogger can make a huge difference to your blog. Many of the more successful blog-owners will happily use good quality guest bloggers to give them an edge over their competition. So put these simple tips to good use and get those bloggers contributing to your site today.
David Bain is author of the 200-page free-to-download “13 Pillars of Internet Marketing” eBook and founder of the 26-Week Online Marketing Plan. Download your free Internet Marketing eBook today