Whether you’re just getting your business started and you are still learning how to improve your online presence, or you have had a site for a while and you aren’t happy with it, you may have heard of WordPress and might be wondering what WordPress is. WordPress is a publishing platform used for building websites and blogs. It allows for a highly customizable user interface. WordPress powers millions of websites worldwide, and many big brands use WordPress: CNN, PlayStation, New York Times Blogs, People Magazine, and even Ford- they all use WordPress! A pretty impressive list of users; if it’s good enough for the big boys, it’s good enough for your site. Still not convinced?!? Here is my:
Reason 1: WordPress is not going anywhere
As an open-source CMS (Content Management System), it has taken the world by storm – as of August 2011, “WordPress powers 14.7% of the top million websites in the world”. WordPress is often praised by web designers, web developers, and users alike for its ease of use. This is why it has become so popular, and its growth keeps accelerating. I love stats, so here are a few more good ones: two years ago, WordPress was used by approximately 8.5% of the top million websites in the world, so to jump from 8.5% to 14.7% in one year alone speaks volumes for how popular WordPress is becoming, and how much people love this platform! Here’s my favorite statistic:
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As of August 2011, WordPress powers 22% of all new websites. – Rao, Leena (19 August 2011). “WordPress Now Powers 22 Percent Of New Active Websites In The U.S.”. TechCrunch
Reason 2: WordPress is no longer just for blogging.
A long time ago, when someone said WordPress, everyone automatically thought of blogging. While it is still the best blogging solution, it has come a long way and has become a comprehensive Content Management Suite used to power many websites, including business sites, job boards, sites featuring classified ads, etc.
Reason 2: WordPress is cost-effective… it’s free!
It would cost a lot of money to have a custom CMS developed that could do the same thing that WordPress does, so why not save money with WordPress? There’s no need to reinvent the wheel, with WordPress being freely available and customizable. Like WordPress, the plugins are generally free as well. These plugins are usually not only free but open source as well. This means that, like WordPress, you can edit them if necessary.
Reason 3: WordPress is Flexible
As I mentioned above, a great thing about WordPress is that it’s completely open-source, which means that the source code used to run WordPress is available to the general public. This means that anyone can modify the code if necessary and customize WordPress even further to be what they need. Often, this isn’t necessary, but it also means that any plugins and themes (templates) created for the platform are open source! Imagine a worldwide community working together to add more features and functionality to WordPress – you’re not limited to only being able to use specific employees or developers to produce customizations, which means it’s a powerful CMS system ready to do what you need it to, it’s flexible and easy to customize.
Reason 4: WordPress is SEO-friendly
Search engines such as Google love WordPress because it uses well-written code. WordPress is the way to go for your website and blog if you want to get a head start with Search Engine Optimization. While I am on the topic, adding fresh, relevant content to your website is easy with WordPress, which is highly recommended as part of your online marketing strategy since it tells search engines that your site is alive and well, thereby increasing your website’s rank and your chances of being found via organic searches.
Reason 6: WordPress Has Cheap Premium themes
Themes are what provide WordPress its design; it’s what connects the CMS to the end-user. WordPress is very flexible and adaptable. While there are some pretty good free themes, I have found that for $70 bucks, the good premium themes are worth every penny. Most need almost no customization!
Reason 7: WordPress Makes it easy to find a solution.
Plugins are add-ons that can be easily installed in the WordPress dashboard area to add features not part of the core code. If you need specific quality or no built-in features, thousands of plugins are available to enhance WordPress’ functionality. In almost every case, a solution is likely already developed for anything you need – the possibilities are limitless!
Reason 8: WordPress is supported by a worldwide community.
Because WordPress is open-source, hundreds of thousands of people are working to help improve it. WordPress has a very actively supported worldwide community of WordPress developers and users! WordPress is updated regularly with new functionality, bug fixes, and security fixes. Also, because there is such a large community surrounding WordPress, any developer can work on a WordPress-based site to update it, make changes, etc., so you will never be held ransom by any one designer or developer. YOU own your website!
Reason 9: WordPress is easy to use!
This is maybe my favorite thing about WordPress. You don’t have to be a technical genius to learn WordPress. I always tell my clients: if you know how to use Microsoft Word (and let’s be honest, who doesn’t?) YOU WILL be able to update the content on your WordPress site easily. You don’t have to be a web designer to update your content. That’s the magic of WordPress! Beyond editing content, WordPress offers a backend administrator interface that’s visually easy to navigate and very effective.
Everything is organized illogically, so it’s easy to find what you are looking for, whether adding/editing a page, Adding/editing a post or article, uploading images, managing users, etc. WordPress is the best Content Management System to use to build your website! It is for these reasons and more that SMM Inc. works exclusively with WordPress. If you’d like to have your WordPress-based website and blog, please contact us – we’d be happy to help!