We’ve assembled a complete listing of why every Real Estate expert must begin with podcasting now if they aren’t already.
1. The electricity of wealthy media.
Home selling is a dynamic medium, which implies a want to deliver compelling advertising and marketing substances if you want to exhibit belonging efficaciously or a commercial enterprise. Podcasts (both audio or video) allow for a degree of interplay and consumer experience that fulfills this want immediately, giving sellers a rich medium to advertise their pursuits across the internet very efficaciously.
2. Economic Relevance.
Real Estate buyers and dealers are greater at risk of being broadband net users than the general populace. In addition, podcasts leverage broadband connections to make wealthy media content material circulate and deliver online, making them especially on hand and appealing to the actual property enterprise.
3. RSS Subscription technology.
Podcasts serve as a without difficulty distributable form of content material that may be updated without delay and right away fed on. For example, if a realtor wants to showcase a brand new belonging that he or she has just added, they will be produced and published the equal day, making the content to all the subscribers, list websites, and aggregators right away. The dynamic nature of the actual estate ‘data alternate’ is great health for the speedy, adaptable medium of podcasts and RSS.
4. Technological Relevance.
Realtors have usually been at the ‘cutting part’ of generation. With reachability as a mantra and a competitive vital, realtors had mobile phones years before loads of teens within the mall. Podcasts are most certainly ‘the recent new generation’ right now for many motives in phrases of internet communications. As such, they may be a powerful, aggressive weapon for real estate professionals.
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5. The numbers.
Eighty percent of clients seeking out residences begin their seek on the net. Since the net is now transitioning to those and video as the content formats of choice, what better place is there to focus your advertising initiatives?
6. Time-shifting. Podcasts are an advertising and marketing tool that probably never stops operating.
They’re e-mailable, downloadable, and users can enroll in them via RSS feed generation for free. So you can actually be displaying your listings 24 hours an afternoon anywhere inside the world.
7. Distribution of content material.
The Podcast era combines the advantages of superior list information with exceedingly extensive syndication and distribution to the goal markets and purchaser customers for excessive-give-up belongings listings and the main engines like google, AOL, Yahoo, MSN, iTunes, and all of the internet’s podcast directories. By aggressively embracing today’s advanced era gear, it lets you grow your advertising and marketing and sales success with your real property clients.
8. The online revel in.
Today’s customers want an experience, and that they want it online. Agents can deliver marketing content and belongings listings to these clients at once. This gives the capability client a higher view of the dealer’s enterprise, marketplace, and even their property listings – making the agent tons more marketable online.
9. An accelerated pace.
Today’s market is characterized with the aid of increasingly more tech-savvy domestic consumers searching out particular, on-call for records, so placing podcasts to paintings may be the difference had to get houses bought faster to the proper client.
10. The buzz.
Experts expect that the variety of online podcasts and slideshow home tours will multiply dramatically over a subsequent couple of years because of numerous elements, which includes opposition for listings and increasingly more low cost and clean to use generation.